Reimagining a magazine
Sörmland, one of Sweden’s most beautiful counties, is rich in tourist destinations and exceptional food producers. Stolt Mat i Sörmland is the magazine that highlights these food destinations to visitors and tourists. Since 2021, I’ve been Art Director for the magazine, and recently led a redesign to better reflect its content while preserving its essence and recognizability.
Client
Stua.se
Office
aStory kommunikationsbyrå
Role
Art Director
Deliverables
Visual identity, illustration, logo design, visual system, layout
How can I easily show that Sörmland is proud of their produce?
By giving it the center of attention, of course! Replacing the O of “stolt” with produce grown in Sörmland creates an additional dimension and symbolism behind the logo - we are proud of our produce.
