A (great) story
aStory kommunikationsbyrå is a Swedish-based communication and design agency built on stories.
All good stories leave you with something. But the really great ones? They leave a feeling that lingers. That’s what aStory does for their clients – crafts stories that stick. And it was that feeling I wanted to bottle when I started working on their new logo.
Client
aStory kommunikationsbyrå
Office
aStory kommunikationsbyrå
Role
Art Director
Deliverables
Logo design
Better ending
The brand story and concept needed to be evident right from the logo.
The idea behind aStory's logo is to merge the 60's with the now and create something modern, bold and fun. The logo family was hand-sketched to add personality and authenticity and later vectorized in Illustrator. The tilting "o" is a symbol of thinking differently, it's striving forward.
