Can a rebranding change the perception of a municipality?
Karlskoga is a small municipality facing the same problem as many others – not enough people are moving to the area. Their goal was to increase the population to 32,000 by 2025, with the new visual identity playing a key role in attracting new residents.
To guide our project, we established a few keywords. The design needed to be:
• Exciting
• Multifaceted
• Strengthening the brand
• Easy and fun to work with for all employees
Client
Karlskoga municipality
Office
aStory kommunikationsbyrå
Role
Art Director
Deliverables
Visual identity, Rebranding, Brand book
Yes, it can
The population is slowly but surely increasing, and a recent survey showed that Karlskoga municipality is a top choice for young people. This is some proof that the new visual identity is strengthening their brand, which we count as a win!
